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Mystery Shopping allows companies to uncover what their clients think of their brand. It is a good way to generate insights about the quality of the service provided. It offers the management a method to efficiently evaluate their business practices, service protocol, and employee training from the perspective of their consumer.
Companies use mystery shopping to understand and improve the typical customer behavior at its locations and throughout their organization. Companies often reward positive customer experiences and use mystery shopper's evaluations to improve their service and product quality.
Consumer-based companies, manufacturers companies all use mystery shopping. These includes both start-ups and well-established companies, restaurants, hotels, resorts, banks and financial service providers. The following are other industries that uses mystery shopping too: 1. Automotive service facilities. 2. Luxury products retailers. 3. Computer/electronics companies. 4. Advertising and promotions agencies. 5. Seasonal retailers. 6. Apartments. 7. Convenience and gift stores. 8. Home builders. 9. Self-storage facilities. 10. Research companies. 11. Grocery stores.
There are several forms of mystery shopping such as on-site mystery shopper visits where the mystery shopper directly visits the company or industry to evaluate them secretly. Some other common types of mystery shopping include employee-reward shops, competitive shops, telephone shops, digital photo shops, internet service evaluations, onsite operational, marketing, and merchandising audits. There are types or forms of mystery shopping but above are the common methods used.
Each individual shopper's scores are monitored on a monthly basis. Any shopper that appears to be out of sync with the average of the other shoppers doing the same locations will receive additional guidance and coaching. While in the field, we perform 'ride alongs' with shoppers that require more 'one on one' assistance and coaching.
Clients receive a monthly report outlining each location or branch's performance in a variety of categories. These reports are available on a dedicated website set up for the companies. You will be able to adjust the available trend reports, views, and queries to fit your specific needs. Also, there are email alerts to notify you of surveys that are below standard.
1. Delivery of high-quality on-site mystery shops. 2. Quick turnaround time of mystery shopping results. 3. Reports and analytics of the customer's feedback based on mystery shopping. 4. Instant email notification to view reporting via the Internet. 5. Monthly summary reports to view trends (assessed according to needs).
The process of mystery shopping involves the following steps: 1. Sign up for FloorWalk. 2. Receive the confirmation email, then log in to your account. 3. Fill in your personal and bank information. This is required to assign audits to you. 4. Look under the Audits section to find available audits in your location. 5. If you're interested in a specific audit, click 'Apply' to let us know. 6. If your application is approved, you'll receive a call from our project manager to explain the details. 7. Perform the audit as instructed and fill in the report. 8. Upload the required attachments and submit your report. 9. Get paid for the audit.
Audit assigning is system generated and depends on the auditor profile. Please refrain from calling project managers or the FloorWalk team for audit assignments. Also, please check below parameters for getting audits: 1. Make sure your auditor profile is complete. 2. Make sure that you are applying to the nearer date. 3. Please turn 'ON' your opportunity emails and 'Messages'. 4. Apply immediately after receiving opportunity emails or messages. 5. Please review your earlier reports. Report failure in the past might be the reason for non-assignments of audits.
The mystery evaluation usually takes about 30-45 minutes depending upon the audit. However, you should ensure you have enough time before your visit to read the assignment guidelines carefully and instructions to familiarize yourself with the assignment. You have to observe carefully in order to fill the report.
Sometimes, there may not be any audits available in your city; you should keep checking in to see available audits. Our automated system will email you whenever there is a new opportunity available in your city. You can then login and choose a preferred date when applying to the audit.
This varies according to the type of audit that is assigned to you; typically, we pay you within 6-8 weeks after submitting the report. Our automated system will email you as soon as your payment is processed. The mode of payment includes online bank transfers.
The audit fees vary from assignment to assignment, but it is always informed in advance. We will also inform you of any reimbursements against purchases or services availed during the audit.
No, you don't have to pay anything to register with FloorWalk.
It is freelance or part-time work, where you are given a time frame to conduct the audits and submit the report. A mystery shopper is not an employee of FloorWalk. It is up to you to accept or reject an assignment. However, once you have been approved to do the audit, ensure that you perform it with dedication and submit it within the given timelines.
In such cases when you are unable to complete an assignment by the due date because of unavoidable circumstances, please inform the project coordinator immediately - so that they can either reschedule it or arrange for another evaluator. If you do not inform on time, your chances of getting future assignments are reduced.
Prior experience in mystery shopping evaluation is not mandatory for an assignment. After screening the information or data provided at the time of registration, we will at times also provide appropriate training and guidance to you for conducting audits. Please do not let this prevent you from applying to audits.
Although we would have all of your evaluation records with us at all times. In case of non-payment of fees, you can refer back to audit numbers conducted - so that we can make the payments.
You will need the following resources to be a mystery shopper: 1. Internet access is essential - we use a secure online system that lists assignments and accepts your results. All the reporting will be conducted via our online portal. 2. An active e-mail account as this will be the main communication tool. 3. An active mobile number as this will be used to contact and explain any specific guidelines and training if needed. 4. A digital camera or a mobile phone with a good quality camera and voice/call recorder. 5. A bank account to get the shopper fees.
Feel free to apply to as many assignments as possible according to your convenience. However, the audits are assigned on a first-come, first-served basis matching the shopper profile.
Our automated system will email you whenever there is a change in the status of your application.
Application approval is based on multiple factors like any specific profile that the client mentions, completion percentage of your profile details, and how early you have applied for the audits. If your application is approved, our project manager will call you to finalize the audit date. Till then, feel free to apply to any other opportunities that interest you.
Our automated system will email you whenever there is a change in the status of your report. This is done after quality analysis, fraud checking, and other policies we have in place. You may be contacted for any omissions or corrections in your report if needed.
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